“What is the perfect protein shake?”
Today I participated in a focus group for protein shakes and we were asked that very question. There were a bunch of trainers seated around a table and we were asked our opinions about current products on the market and what changes, if any, we’d like to make to a new product.
Wow, where would you start? Since my typical client is an overweight female over thirty — I’d like one that tastes great (of course), is made with REAL dark chocolate (a strong antioxidant that lowers blood pressure), low in NATURAL sugar (no cancer in my sweeteners, thanks!), and low in calories (because almost everyone is trying to lose extra body fat). It would help if there were plenty of calcium (to combat osteoporosis) and some fiber (to help one feel full). Perhaps a sprinkle of vitamins and minerals (since most people don’t eat enough veggies) and a reasonable price (so we can afford to look and feel good) would be fabulous, too. I also added that I’d like to see some healthier packaging without plastics. (Recent studies are finding that to some extent ALL plastics are endocrine disruptors — read that as “man boobs”, low sperm count, hormone-related diseases like breast cancer, and excess belly fat.)
Of course, my perfect protein shake doesn’t exist yet… but they’re getting closer. I haven’t actually tried the brand, Rockin’ Refuel, but was given a coupon to go get a free sample. (Click on the picture if you’d like to see more info.)
I was impressed that they use real milk from cows not treated with hormones along with whey protein, natural sugar (fructose), and it’s a solid 2:1 ratio of carbs to protein, which is great for post-workout muscle recovery. They said it costs under $2 per bottle, which is not bad either.
Before today, I hadn’t put a lot of thought into the perfect protein shake… but I’m getting a lot of feedback after posting the question on facebook. EVERYONE has given me a different answer so it’s clear there’s a lot to choose from out there.
I just wish I had some now because David and I are ready to hit the gym with our brutal “day 2” workout this week… and it would be nice to see how I felt after a swig of this stuff. Guess I’ll just have to stick with my post-workout egg whites, veggies and teaspoon of olive oil.
Do you have something to add? Would love to hear it.